To launch our concept we needed to introduce the unique profiles of people we have in the experience center. For this we got inspired by the Netflix serie Abstract. In case you dont know the series it is about creators. An architect, and engineers at MIT, a car designer, Tinker the Nike Air Jordan designer and much more. Every episode portrays them in a personal and working enviorment. This we wanted to grasp in our videos. We created 4. Me, the creative leader. Ayhan, the development genius, Alexandros the business designer and this one . . . Isabellle, our technical engineer who we hired from Silicon Valley.

One out of 4 profile video’s, Isabelle: