The Mercedes Benz “car DNA” project.

Mercedes Benz.
Even a famous car brand like Mercedes faces the same challenge as all other brands: consumers trust the car when it is new, but feel doubt when it is a second-hand car. Yet most new Mercedes customers buy a new one every 3 years. Leading to football fields filled with second-hand 3-year-old Mercedeses. How to build trust in the hearts and minds of the consumer? We did the most obvious thing . . . We share the full DNA of the car. This is exactly what the dealer ánd the consumer want to have: all data, from the first flat tire to the most recent service turn, everything is shared openly. Truly proving the value of the car. And rebuilding trust at the dealer and the consumer at the same time. Then we added a smart AI-driven algorithm into the online platform. With this, the platform will learn from the visitors' behaviour. But this the platform automatically changes its design and UX flow around the uses preferences. Automatically.