The future of Interfood.
Interfood is a global leader in food ingredients. Think of them as the perfect middle man for your food company. They have an extended network of the best suppliers from all over the world. But their work is now mainly done by people, with a lot of love and attention. To bring this company into the digital era we created an online trade platform for them. For the pitch, we decided not to show them the UX design of the platform, sketches of wireframes or other practical things. We decided to show them 2 movies. One portrays an existing client, as he speaks about the benefits of this new platform. The other is from the point of view of an employee. Truly landing the emotions at the client: “we need this platform, today”.

As seen by an employee:

As seen by a client: